About us

From a very young age, Jean-Marc Ayache, the founder of Liven Up, was fascinated by the Mediterranean, boats and sports cars.

In 1985, it was a no-brainer decision for him to share his love of the French Riviera and buy his first minivan for sightseeing.

He went on to build up a fleet of vans/tour guides, followed by day charter motor boat rentals.

Jean-Marc had one aim, democratise luxury and make it accessible to all!

So Ferrari and Lamborghini driving experiences subsequently followed in 2004.

LIVEN UP is presently considered as a major actor in the Tourism Industry and is the leader on the French Riviera in Minivan Excursions, Private Yacht Charter packages and Super Car Driving Experiences.

Our passionate and creative team of experts are at your service to create exceptonal moments, be it for your own personal pleasure or for corporate and incentive events.


  • We offset our emissions by purchasing CER certified carbon credits from the Albert II Foundation as part of the MC02 program.
  • We are a partner of the NGO, “Planète Urgence”.
  • Our brochures are printed on PEFC paper, sourced from sustainably managed forests.
Sightseeing tours

Sightseeing Tours

Visit of the French riviera
in a minivan with guide-driver

Sightseeing tours

Boat Tours & Charter

Boat rental
with skipper

Sightseeing tours

Driving Experience

Drive a sport car as
pilot or copilot
on the French riviera roads


Our Partners


638 reviews

The first company on the Côte d’azur to offer minibus
excursions, all inclusive private yacht charter packages and the
inventor of Ferrari tours in Monaco, Liven up’s unique
experiences are professionally and organized with expertise to
offer clients maximum satisfaction.

Liven up has been “Clefs d’Or concierges
partner” since 1992.